I'VE BEEN IN THE BUSINESS OF ACTIVATING IDEAS AND CULTIVATING BRAND STORIES FOR OVER 15 YEARS. I AM PASSIONATE ABOUT CREATING EXPERIENCES AND DEVELOPING CUSTOMER JOURNEYS THAT HELP BUSINESSES REALIZE THEIR VISION.
I AM A MARKETER.
Integrated Marketing Communications
Omnichannel Marketing Campaign Strategy, Execution, and Management; Digital Marketing; Brand Development
Brand Strategy and Development
Creative Strategy and Execution
Customer Experience (CX) Strategy
Senior Marketing Manager,
Customer Experience and Marketing Campaign Strategy
Focus: Customer Experience (CX) Design Strategy, data-driven marketing strategy and campaign development for consumer banking products. Digital marketing mix: Email Marketing, Display Advertising, Paid SEM, Paid Social
Creative Marketing Manager
Focus: Overall corporate brand management. Creative strategy and direction for all product acquisition campaigns.
Focus: Internal brand management; membership acquisition campaign strategy and development; internal communications for high-level executives.
Focus: Print production management of all marketing campaigns; development of high-level executive decks; graphic design.
Kraft Foods Federal Credit Union
Focus: Administrative marketing, distribution, logistics, and graphic design.
2003 - PRESENT
Marketing Strategy Consultant and Customer Experience Design
Focus: Marketing consultation services and customer experience strategy and design for small businesses and sales professionals in the pharmaceutical sales, financial services/wealth management, real estate development, and home improvement industries.
03 PLATFORM SKILLS
DREAMWEAVER & HTML
FACEBOOK AND INSTAGRAM ADS
TWITTER FOR BUSINESS