HELLO.

I'M ANA

DEVITA.

MARKETING EXPERT.

PROBLEM SOLVER.

EXPERIENCE DESIGNER.

I'VE BEEN IN THE BUSINESS OF ACTIVATING IDEAS AND CULTIVATING BRAND STORIES FOR OVER 15 YEARS. I AM PASSIONATE ABOUT CREATING EXPERIENCES AND DEVELOPING CUSTOMER JOURNEYS THAT HELP BUSINESSES REALIZE THEIR VISION.

I AM A MARKETER.

DOWNLOAD MY RESUME

01 EXPERTISE

Integrated Marketing Communications

Omnichannel Marketing Campaign Strategy, Execution, and Management; Digital Marketing; Brand Development

Brand Strategy and Development

Creative Strategy and Execution

Customer Experience (CX) Strategy

02 Experience

2014-2019

Senior Marketing Manager,

Campaign Management and Member Experience

Quorum FCU

Focus: Data-driven, customer-focused marketing strategy and campaign development for consumer banking products. Digital marketing mix: Email Marketing, Display Advertising, Paid SEM, SEO, Paid Social

2011-2014

Creative Marketing Manager

Quorum FCU

Focus: Overall corporate brand management. Creative strategy and direction for all product acquisition campaigns.

2006-2011

Brand Specialist

Quorum FCU

Focus: Internal brand management; membership acquisition campaign strategy and development; internal communications for high-level executives.

2005-2006

Marketing Specialist

Quorum FCU

Focus: Print production management of all marketing campaigns; development of high-level executive decks; graphic design.

2003-2005

Marketing Coordinator

Kraft Foods Federal Credit Union

Focus: Administrative marketing, distribution, logistics, and graphic design.

2003 - PRESENT

Marketing Strategy Consultant and User Experience Design

Focus: Marketing consultation services and customer experience strategy and design for small businesses and sales professionals in the pharmaceutical sales, financial services/wealth management, real estate development, and home improvement industries.