Integrated Marketing Communications
Brand Strategy and Development
Creative Strategy and Execution
Digital Customer Experience (CX) Strategy
February 2019 - Present
Senior Marketing Manager, Customer Experience and Campaign Strategy
Focus: Digital Marketing Strategy & Execution, Customer Experience Design (CXD).
2014 - 2019
Senior Creative Marketing Manager
Focus: Marketing strategy and multi-channel campaign management for consumer banking products. Digital marketing mix: Email Marketing, Paid Social, Paid Search, Marketing Automation, Retargeting
Creative Marketing Manager
Focus: Corporate brand management. Creative strategy and direction for all product acquisition campaigns.
Focus: Internal brand management; membership acquisition campaign strategy and development; internal communications for high-level executives.
Focus: Print production management of all marketing campaigns; development of high-level executive decks; graphic design.
Kraft Foods Federal Credit Union
Focus: Administrative marketing, distribution, logistics, and graphic design.
Marketing Strategy Consultant and Customer Experience Design
Focus: Marketing consultation services and customer experience strategy and design for small businesses and sales professionals in the pharmaceutical sales, financial services/wealth management, real estate development, and home improvement industries.