I'VE BEEN IN THE BUSINESS OF ACTIVATING IDEAS AND CULTIVATING BRAND STORIES FOR OVER 15 YEARS. I AM PASSIONATE ABOUT CREATING EXPERIENCES AND DEVELOPING CUSTOMER JOURNEYS THAT HELP BUSINESSES REALIZE THEIR VISION.
I AM A MARKETER.
Integrated Marketing Communications
Brand Strategy and Development
Creative Strategy and Execution
Customer Experience (CX) Strategy
February 2019 - Present
Senior Marketing Manager, Customer Experience and Campaign Strategy
Focus: Define and design Quorum’s delivery of the brand promise through thoughtful, customer-focused, Customer Experience Design (CXD) strategies.
2014 - 2019
Senior Creative Marketing Manager
Focus: Marketing strategy and multi-channel campaign management for consumer banking products. Digital marketing mix: Email Marketing, Paid Social, Paid Search, Marketing Automation, Retargeting
Creative Marketing Manager
Focus: Overall corporate brand management. Creative strategy and direction for all product acquisition campaigns.
Focus: Internal brand management; membership acquisition campaign strategy and development; internal communications for high-level executives.
Focus: Print production management of all marketing campaigns; development of high-level executive decks; graphic design.
Kraft Foods Federal Credit Union
Focus: Administrative marketing, distribution, logistics, and graphic design.
2003 - PRESENT
Marketing Strategy Consultant and Customer Experience Design
Focus: Marketing consultation services and customer experience strategy and design for small businesses and sales professionals in the pharmaceutical sales, financial services/wealth management, real estate development, and home improvement industries.
03 PLATFORM SKILLS
SALESFORCE MARKETING CLOUD
FACEBOOK AND INSTAGRAM ADS
TWITTER FOR BUSINESS